Conquering the Local SERPs: An SEO Game Plan for Niching Down and Overtaking the Competition Competing as a local business can feel utterly daunting, especially breaking into niches where a handful of brands already seem to dominate the top search placements in your metro area. But with a strategic, long-term approach to on-page optimization, content
PTB Marketing Local SEO
Need More Customers Finding You Online? Local SEO is the Answer.
When people search for local businesses like yours, you want to be at the top of the results. That’s where local SEO comes in. It helps you appear prominently when potential customers are looking for exactly what you offer, right in your area. The benefit(s) of SEO, especially local SEO, start with appearing for searches where intent is clearly to find a local business. This leads to more phone calls, walk-ins, and conversions. Local SEO complements broader organic efforts to boost visibility.
Local SEO helps businesses stand out and get discovered by potential customers in their geographic vicinity. When someone searches for a product or service near them, effective local SEO allows you to rank prominently in those critical local search results. This means more qualified website traffic from local searchers ready to make a purchase. Successful local SEO makes your business visible and accessible to customers searching in your area. The end result is more calls, walk-ins, and conversions from meaningful local traffic. Focusing your SEO efforts on localization techniques enables you to drive more sales specifically from localized searches.
The main goals of local SEO are to increase visibility and rankings in localized search results, drive more traffic from searches within your target geography, and ultimately generate more in-person visits, phone calls, and conversions from potential customers searching locally for your products or services. Effective local SEO gets your business name, address, phone number, and website ranking prominently when people search for related terms near your location. This allows you to reach and appeal to searchers ready to buy based on proximity. Done right, local SEO helps shift consumer behavior in your favor by making your business more discoverable and accessible to nearby customers searching for your offerings online. The end goal is increasing your overall local customer base and revenue.
If you don’t already have Google Analytics installed, we’ll get that all set up for you. We’ll also monitor your rankings with SEO ranking software so that we can see how keywords shift up and down for both you and potentially for your competitors.
At first you’ll typically see your overall rankings improve. Some will move up, some will move down, but the overall number will be positive. Then, depending on how you receive leads, whether it’s emails, form submissions, calls, or walk ins, those will start to pick up. As time goes on and you continue with your SEO, you’ll see more and more keywords rank higher and possibly for more towns as your leads steadily pick up.
Our Local SEO Clients are Diverse
Alongside essential technical SEO elements such as meta titles, structured data, image optimization, and site speed, a well-designed website that harmonizes user experience, technical SEO, and conversion rate optimization becomes a magnet for qualified traffic, instills trust, and drives lead generation. For businesses in the digital age, proper web design serves as the fundamental building block for achieving online success. With visitors demanding mobile-friendly interfaces and intuitive navigation, a website must meet these expectations.
Google My Business
For any business with a physical location, an optimized Google My Business profile is a linchpin that drives discoverability, foot traffic, calls, and sales powered by localized SEO performance. Populating and updating key details signals Google that your business deserves prominence for searches in your geography.
Optimized blog posts and web pages boost search engine rankings by using targeted keywords in titles, headers, URLs, alt text, and meta descriptions. Search engines favor websites with regularly updated, engaging content, so maintaining an active blog with relevant industry topics is crucial for sustainability in SEO.
Key metrics like rankings, organic traffic, clickthrough rates, and goal conversions highlight what’s working and what needs improvement. Analytics shine a light on important SEO data points – which keywords convert, which pages attract visitors, which links earn clicks. User behavior data like bounce rates and session duration inform UX optimizations for better engagement.
Spark business growth by optimizing your visibility to inbound searchers now!
Strategic marketing designed to boost business growth by tapping into your ideal audience searching for you locally.
Making the Most of Google My Business for Your Local Business Having a complete and optimized Google My Business profile should be a top priority for any local business owner who wants to get found online and drive growth. In this article, we’ll walk through ten tips to maximize your Google My Business profile and
10 Low-Cost Ways to Improve Your Local SEO Improving your local search engine optimization (SEO) can help drive more customers to your small business. You don’t need a huge budget to boost your local SEO and get your business found online. Here are 10 low-cost tips to improve your ranking in local search results: Optimize