Balancing Keyword Optimization with Short, Mid and Long Tail Approaches When building an effective search engine optimization (SEO) strategy, most professionals talk about optimizing for short, mid and long tail keywords. But what do these keyword targeting terms actually...
PTB Marketing On-Page SEO
Attract and convert more of the qualified prospects already looking for you locally.
SEO is about boosting your website’s ranking in search engines like Google so more potential customers find your business organically without paying for ads. SEO pros use a mix of strategies like keyword optimization, quality content, technical improvements on the backend, and backlink building to organically improve your search visibility and traffic to make your site stand out in search results. It’s an ongoing process since search algorithms change constantly, but a top ranking means your business gets clicked more often by people searching for what you offer.
Effective Local SEO targets customers specifically searching for businesses in your area. The ultimate goal of Local Search is to gain organic website traffic that converts to more in store customers and sales.
Local SEO helps businesses stand out and get discovered by potential customers in their geographic vicinity. When someone searches for a product or service near them, effective local SEO allows you to rank prominently in those critical local search results. This means more qualified website traffic from local searchers ready to make a purchase. Successful local SEO makes your business visible and accessible to customers searching in your area. The end result is more calls, walk-ins, and conversions from meaningful local traffic. Focusing your SEO efforts on localization techniques enables you to drive more sales specifically from localized searches.
Depending on the results of your website audit and goals for your site, we’ll combine that with keyword research to identify relevant search terms that align with your business and target audience. Optimizing H-tags and meta-title tags among other things will be key to increasing visibility in most cases, as it shows search engines a heirarchy of importance that can be associated with certain keywords to identify your business. By strategically incorporating these keywords to improve search engine visibility, rankings should improve as well as site traffic.
While we don’t provide ongoing reporting for one-time optimizations, we do provide monthly analytical services for those that are interested.
Optimizing for SEO is typically an ongoing process, however, a one-time revamp is a good start. Regularly monitor your local search performance, update your information as needed, and adapt your strategy based on changes in local search algorithms and user behavior.
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Spark business growth by optimizing your visibility to inbound searchers now!
Strategic marketing designed to boost business growth by tapping into your ideal audience searching for you locally.