The Perpetual Pursuit of Faster Page Speeds for Local SEO Success In an age when attention spans flitter by quicker than mayflies in late spring, local businesses must prime their websites to load rapidly lest they lose those prospects to nimbler competition. Though page speed constitutes but one metric search engines utilize to determine rankings,
PTB Marketing Web Design
In today's digital landscape, web design makes or breaks a business.
SEO Web DesignWhat's that mean again?
Technical SEO factors like site speed, responsive design, alt text for images, and metadata optimization improve discoverability and build authority. User experience should also be prioritized, with simple and consistent navigation schemes across pages. Above all, the site should convert visitors into leads and sales. Strong value propositions, prominent calls-to-action, trust signals like customer reviews when possible, and minimal steps to purchase are conversion best practices. When UX, technical SEO, and conversion-focused design work together, the result is a website that attracts, engages, and converts visitors into long-term customers.
Benefits of SEO'd Web DesignDo I need a new website? Does SEO really play a big role?
For any modern business, having a well-designed website is non-negotiable. Users expect seamless navigation and an intuitive interface that makes finding information effortless. Technical SEO factors like site structure, meta tags, alt text, and page speed optimization should be built in from the start to maximize discoverability. However, an optimized user experience means little without traffic. SEO starts when building a website: technical SEO factors like site architecture, metadata, structured data, and page speed set the foundation for search visibility, traffic, and ultimately conversions.
Web Design GoalsWhat are we trying to achieve anyway?
Clear calls-to-action, frictionless checkout, effective copy, and prominently displayed value propositions are essential for driving conversions. By unifying robust UX, technical SEO best practices, and conversion rate optimization, a website can engage visitors and transform them into customers.
Benchmarking Analytical DataHow do we know it's working?
If you don’t already have Google Analytics installed, we’ll get that all set up for you. We’ll also monitor your rankings with SEO ranking software so that we can see how keywords shift up and down for both you and potentially for your competitors.
At first you’ll typically see your overall rankings improve. Some will move up, some will move down, but the overall number will be positive. Then, depending on how you receive leads, whether it’s emails, form submissions, calls, or walk ins, those will start to pick up. As time goes on and you continue with your SEO, you’ll see more and more keywords rank higher and possibly for more towns as your leads steadily pick up.
Our Web Design Clients are Diverse
Solutions to Spark Business Growth
Engage relevant prospects performing local searches
Optimized Website
In today’s digital landscape, web design makes or breaks a business. Visitors expect sites to be mobile-friendly with seamless intuitive navigation. Technical SEO elements like meta titles, structured data, image optimization, and site speed are also requirements. By aligning user experience, technical SEO, and some conversion rate optimization, a website attracts qualified traffic, builds trust, and generates leads. For modern businesses, proper web design is the foundation of online success.
Google My Business
A claimed and complete Google My Business profile establishes the foundation for local SEO success. By verifying and optimizing your free GMB listing, your business gains visibility in the critical local search results and maps that influence nearby customer purchasing decisions.
Blog Articles
SEO’d blog content is very effective at bringing long-term results and return on investment compared to other marketing tactics. Sustained SEO success requires an active cadence of high-value blogging aligned to audience interests. Our strategy focuses on resources that address client needs while positioning you as an authority. This builds trust and visibility while optimizing budget.
Analytics
Analytics integration fuels SEO strategies with definitive data-driven direction. Pinpointing technical deficiencies in site speed and mobile experience enables targeted quick wins for optimization. By tracking KPI’s you gain insight into site and customer behavior, rankings, traffic, and conversions among other things. With well-implemented analytics, SEO evolves from guesses to gains.
Spark business growth by optimizing your visibility to inbound searchers now!
Strategic marketing designed to boost business growth by tapping into your ideal audience searching for you locally.
Your Site’s Bad UX is Tanking Your SEO Rankings You optimized on-page SEO elements flawlessly. Content stays fresh and engaging. Technical site health ticks all the boxes. And yet your Google rankings languish while competitors with arguably inferior pages overtake you. Frustrating, right? But likely not a fluke if your on-site user experience falls short
Your Site Isn’t Mobile Friendly: How Failing the Mobile Test is Killing Your SEO Think mobile friendliness only matters if you’re specifically targeting local audiences? Think again. With Google’s mobile-first indexing now fully rolled out, having an optimized mobile site is mandatory for ranking in 2023 and moving into 2024. Recent data shows over 60%