PTB Marketing Transforming
Attract and convert more of the qualified prospects already looking for you locally.
SEO stands for Search Engine Optimization. It is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) through organic (non-paid) means. The benefit(s) of SEO, especially local SEO, start with appearing for searches where intent is clearly to find a local business. This leads to more phone calls, walk-ins, and conversions. Local SEO complements broader organic efforts to boost visibility.
The main goals of SEO are to:
Increase a website’s organic traffic from search engines. Attract more relevant visitors to a website. Improve website usability and content for users. Build trust and authority for a brand.
The benefits of good SEO include:
Increased organic website traffic Lower cost per lead/sale than paid ads More brand awareness and trust Higher conversion rates from qualified visitors Better user experience and satisfaction SEO requires an ongoing effort but delivers long-term results by connecting sites with motivated searchers. It can also complement other marketing channels like paid search and social media.
If you don’t already have Google Analytics installed, we’ll get that all set up for you. We’ll also monitor your rankings with SEO ranking software so that we can see how keywords shift up and down for both you and potentially for your competitors.
At first you’ll typically see your overall rankings improve. Some will move up, some will move down, but the overall number will be positive. Then, depending on how you receive leads, whether it’s emails, form submissions, calls, or walk ins, those will start to pick up. As time goes on and you continue with your SEO, you’ll see more and more keywords rank higher and possibly for more towns as your leads steadily pick up.
Our Portfolios are Diverse
Spark business growth by optimizing your visibility to inbound searchers now!
Strategic marketing designed to boost business growth by tapping into your ideal audience searching for you locally.