PTB Marketing Transforming
Attract and convert more of the qualified prospects already looking for you locally.
Serving Local SEO clients in Venice, Sarasota, St. Petersburg, and surrounding areas.
Solutions to Spark Business Growth
Engage relevant prospects performing local searches
Optimized Website
We believe SEO is truly about optimizing for customer intent, not gaming search engines. Search engines are just a gateway, like GPS. We ensure your business is easy to find with clear directions. Rather than exploiting loopholes, we aim to understand your customers – who they are, what brings them to you, and what they want so that we can get your name in front of them.
Google My Business
For any business looking to improve local SEO, claiming and optimizing your Google My Business profile is a must. Verifying your GMB listing makes your business discoverable for nearby customers searching Google. Populating key details like your address, phone, website URL, and operating hours ensures accuracy across local listings. GMB also displays your business prominently within Google Maps and on the Local finder.
Blog Articles
The compounding benefits of heightened visibility and enriched website traffic catalyze brand awareness, nurture consumer relationships and accelerate conversions. In essence, innovative content marketing thoroughly interwoven with technical SEO sets the stage for unprecedented growth by multiplying qualified visitors, amplifying brand equity, and maximizing search-generated revenue.
Analytics
The SEO landscape constantly shifts, and so do your customers. Your marketing can’t stay static. We continuously monitor and optimize to boost your bottom line. Marketers without analytics are flying blind. Metrics let us analyze data to optimize for your success.
Spark business growth by optimizing your visibility to inbound searchers now!
Strategic marketing designed to boost business growth by tapping into your ideal audience searching for you locally.
Content Gap Analysis for Tax Preparation Businesses
In the competitive world of tax preparation services, especially in places like Sarasota, knowing how to outdo your competitors is key. Content gap analysis is a great strategy for this. It means looking at what your competitors are doing and then doing something different or better. Why Content Gap Analysis Is Important Content gap analysis […]
Step-by-Step Guide to Mastering Event Planner SEO
A Step-by-Step Guide to Mastering Event Planner SEO In the dynamic world of event planning, standing out in Sarasota, Florida, demands more than just creativity – it requires a solid grasp of digital SEO. This guide is tailored specifically for event planners looking to enhance their online presence in Sarasota’s competitive market. Step 1: Understanding […]
Law Firms Win at SEO by Utilizing Mid-Tail Keywords
Law Firms Win at SEO by Utilizing Mid-Tail Keywords Savvy legal professionals know that the key to dominating search engine results lies in the strategic use of mid-tail keywords. While broad terms may cast a wide net, and long-tail phrases target specific niches, mid-tail keywords strike the perfect balance. By focusing on mid-tail keywords, you […]
Implementing Schema Markup for Local Visibility
Implementing Schema Markup for Local Visibility Implementing schema markup on your business website serves a few key purposes: Enhance Local SEO By adding structured data markup, you provide clearer signals to search engines about your business’s name, location, services, credentials, and other attributes. This gives Google, Bing and other search engines an improved understanding that […]
An SEO Game Plan for Niching Down and Overtaking the Competition
Conquering the Local SERPs: An SEO Game Plan for Niching Down and Overtaking the Competition Competing as a local business can feel utterly daunting, especially breaking into niches where a handful of brands already seem to dominate the top search placements in your metro area. But with a strategic, long-term approach to on-page optimization, content […]
The Perpetual Pursuit of Faster Page Speeds for Local SEO Success
The Perpetual Pursuit of Faster Page Speeds for Local SEO Success In an age when attention spans flitter by quicker than mayflies in late spring, local businesses must prime their websites to load rapidly lest they lose those prospects to nimbler competition. Though page speed constitutes but one metric search engines utilize to determine rankings, […]
Enhancing Mobile User Experience for Accounting Services
Enhancing Mobile User Experience for Accounting Services Let’s face it – these days, everyone’s glued to their smartphones, and your clients are no exception. If you’re an accounting firm in Venice, Florida, specializing in bookkeeping, payroll, auditing, investments, or other financial services, it’s time to embrace the mobile revolution. By optimizing your mobile presence, you’re […]
UX Strategies to Attract Tax Customers Online
UX Strategies to Attract Tax Customers Online With so many options for doing taxes online now, having an intuitive, easy-to-use website can be the difference between retaining customers or losing them to competitors. This article provides 7 tips for optimizing UX for SEO in the tax preparation/professional industry. Following these best practices will help your […]
Mobile Optimization: Unlock CX for Florida’s Tourism Industry
Mobile Optimization: The Key to Unlocking User Experience Venice, Florida’s Travel and Tourism Industry Mobile Optimization In the picturesque city of Venice, Florida, where the allure of sandy beaches and cultural attractions beckon, travel and tourism businesses are in a unique position. In today’s digital-first world, where a traveler’s journey often begins and ends on […]