Balancing Keyword Optimization with Short, Mid and Long Tail Approaches When building an effective search engine optimization (SEO) strategy, most professionals talk about optimizing for short, mid and long tail keywords. But what do these keyword targeting terms actually...
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Ecommerce SEO involves optimizing online storefronts and product listings to generate targeted organic traffic from search engines. From technical improvements to informative product descriptions, an ecommerce SEO strategy aims to boost search visibility and trust for a merchant’s highest intent queries.
Optimizing an online store’s search engine performance through ecommerce SEO can provide a substantial boost to sales and qualified leads. SEO experts implement strategies tailored for commercial goals like keyword research focused on purchase keywords, optimized product pages incorporating schema markup, and helpful shopping content. They address both technical SEO elements and commerce-specific content needs. By addressing unique technical factors that influence how search engines evaluate ecommerce websites differently than regular informational pages, along with crafting helpful shopping content, an SEO professional helps online retailers and marketplace sellers secure qualified leads and sales from free search traffic. The result for the online merchant is greater discovery in search engines for their most important queries containing intent to purchase.
Whether optimizing a giant retailer’s site or a small marketplace seller’s listings, the aim of ecommerce SEO is increased visability and ideally securing more of the organic traffic ready to transact immediately. A comprehensive SEO approach embracing all available technical and marketing levers supports online businesses in capitalizing on a significant pool of organic customers through search. The overarching goal is using search engine optimization best practices tailored for online stores to make a business’s product listings more visable for a greater number of queries for customers actively seeking to make purchases online.
If you don’t already have Google Analytics installed, we’ll get that all set up for you. We’ll also monitor your rankings with SEO ranking software so that we can see how keywords shift up and down for both you and potentially for your competitors.
At first you’ll typically see your overall rankings improve. Some will move up, some will move down, but the overall number will be positive. Then, depending on how you receive leads, whether it’s emails, form submissions, calls, or walk ins, those will start to pick up. As time goes on and you continue with your SEO, you’ll see more and more keywords rank higher and possibly for more towns as your leads steadily pick up.
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