Brick & Click Marketing

Multi-channel SEO marketing refers to promoting your business across multiple online and offline platforms. For bricks and clicks companies, this can mean leveraging your physical store together with digital marketing and ecommerce channels like your website, email, social media, and online advertisements. The goal is to reach customers locally in-person and nationwide digitally.

Multi-channel marketing involves coordinating promotion across all customer touchpoints. Bricks and clicks businesses can implement multi-channel tactics linking their physical and digital presences. This allows you to connect with local in-store shoppers and extend reach online via your site, emails, social platforms and online ads. Additionally, you are able to get a double benefit from your SEO through driving ecommerce conversions and local conversions simultaniously.

The benefits of good SEO include:

Increased organic website traffic Lower cost per lead/sale than paid ads More brand awareness and trust Higher conversion rates from qualified visitors Better user experience and satisfaction SEO requires an ongoing effort but delivers long-term results by connecting sites with motivated searchers. It can also complement other marketing channels like paid search and social media.

If you don’t already have Google Analytics installed, we’ll get that all set up for you. We’ll also monitor your rankings with SEO ranking software so that we can see how keywords shift up and down for both you and potentially for your competitors.

At first you’ll typically see your overall rankings improve. Some will move up, some will move down, but the overall number will be positive. Then, depending on how you receive leads, whether it’s emails, form submissions, calls, or walk ins, those will start to pick up. As time goes on and you continue with your SEO, you’ll see more and more keywords rank higher and possibly for more towns as your leads steadily pick up.

The benefits of good SEO include:

Increased organic website traffic Lower cost per lead/sale than paid ads More brand awareness and trust Higher conversion rates from qualified visitors Better user experience and satisfaction SEO requires an ongoing effort but delivers long-term results by connecting sites with motivated searchers. It can also complement other marketing channels like paid search and social media.