Local SEO

SEO stands for Search Engine Optimization. It is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) through organic (non-paid) means. The benefit(s) of SEO, especially local SEO, start with appearing for searches where intent is clearly to find a local business. This leads to more phone calls, walk-ins, and conversions. Local SEO complements broader organic efforts to boost visibility.

Local SEO helps businesses stand out and get discovered by potential customers in their geographic vicinity. When someone searches for a product or service near them, effective local SEO allows you to rank prominently in those critical local search results. This means more qualified website traffic from local searchers ready to make a purchase. Successful local SEO makes your business visible and accessible to customers searching in your area. The end result is more calls, walk-ins, and conversions from meaningful local traffic. Focusing your SEO efforts on localization techniques enables you to drive more sales specifically from localized searches.

The main goals of local SEO are to increase visibility and rankings in localized search results, drive more traffic from searches within your target geography, and ultimately generate more in-person visits, phone calls, and conversions from potential customers searching locally for your products or services. Effective local SEO gets your business name, address, phone number, and website ranking prominently when people search for related terms near your location. This allows you to reach and appeal to searchers ready to buy based on proximity. Done right, local SEO helps shift consumer behavior in your favor by making your business more discoverable and accessible to nearby customers searching for your offerings online. The end goal is increasing your overall local customer base and revenue.

If you don’t already have Google Analytics installed, we’ll get that all set up for you. We’ll also monitor your rankings with SEO ranking software so that we can see how keywords shift up and down for both you and potentially for your competitors.

At first you’ll typically see your overall rankings improve. Some will move up, some will move down, but the overall number will be positive. Then, depending on how you receive leads, whether it’s emails, form submissions, calls, or walk ins, those will start to pick up. As time goes on and you continue with your SEO, you’ll see more and more keywords rank higher and possibly for more towns as your leads steadily pick up.