Proven Financial Services Backlink Strategies that will Outpace Competitors
In competitive markets, financial services firms need to implement smart SEO and link building strategies to get found online, build authority and earn more client leads through search. While on-page optimization and content marketing are key, optimizing your off-page signals with quality link building is essential for long-term organic growth.
Here are some of the top tactics financial advisors, accountants, bankers and other finance brands can leverage right now to expand local search visibility and trust through strategic backlinking approaches:
Tap Into Hyperlocal Link Opportunities
Identify and get involved with the most influential local organizations and media outlets that financial consumers in your city turn to for information. These provide opportunities to build locally-optimized links.
For example, actively engage with the local chamber, business journal, community foundations and banks. Offer your expertise by contributing articles to local publications, sponsoring events, advertising in newsletters and submitting press releases. Having your site linked from trusted local hubs helps search engines see you as an authoritative community member.
Strategically Leverage Industry Directories
There are countless industry-specific directories where financial brands can list their services and gain backlinks. But quality matters more than quantity. Spend time identifying and optimizing the most reputable and relevant directory listings in your niche.
For instance, financial advisors may target directories like BrightScope and Paladin Registry. Accountants can list on sites like FindAccountant or AccountingDirectory.com. Prioritize sites frequented by your ideal clients. Keep listings updated and link back to relevant pages on your website.
Collaborate on Co-Branded Resources
Partner with other professional services firms in your community to co-create helpful educational resources like calculators, guides, checklists and videos that feature both your brands and link to each of your sites.
For example, an insurance agency could team up with a trusted local accountant to produce a guide for small business owners on buying the right insurance coverage. They co-brand the piece and share it across their websites and social platforms. This builds awareness and provides natural links between sites. Discover creative ways to collaborate on resources that help your shared audience.
Network Locally and Online
While networking may not immediately seem like a link building tactic, the relationships you build can offer immense SEO value. As you establish yourself as an expert in local professional organizations and social channels, you increase the chances of earning mentions, referrals and links from trustworthy community connections.
Proactively join and engage with local LinkedIn Groups, Facebook Groups and NextDoor to connect with prospects. Relationship marketing and thoughtful outreach to local influencers can amplify your brand and links. Offer advice, build mindshare and develop references that help convert organic traffic into clients.
Watch for Link-Worthy Local News Hooks
Keep an eye out for relevant local events, issues and news that provide tie-in opportunities to pitch financial expertise and secure backlinks from media outlets.
For example, if your city makes a big infrastructure investment or experiences hot housing market growth, local publications may welcome input from finance pros on implications for residents and investors. Look for ways to provide useful context and commentary on timely local happenings.
The key is making link building about relationships, relevance and adding value. Avoid low-quality networks and spam outreach. By implementing these ethical tactics consistently, your local financial brand can earn trust signals that boost SEO over time.