Develop SEO-Friendly Content: 10 Proven Strategies
Creating content optimized for search engines is crucial for driving website traffic and visibility. However, you can’t just cram content full of keywords and expect high rankings. It also needs to provide real value to users. Follow these tips to craft SEO-friendly content that performs well in search:
Conduct Keyword Research
Start by identifying keywords and phrases that have healthy search volume and low competition. This ensures you’re creating content for terms people are actually searching for. Use Google’s keyword planner and other tools to find the most viable targets for each piece of content.
Optimize Around Topic Clusters
Rather than focusing on singular keywords, identify clusters of related topics and questions around broader subjects. This results in more comprehensive, useful content. Include primary keywords in headings and important copy then build content around topic clusters.
Create Useful, Unique Content
Don’t just regurgitate what’s already out there. Offer something new and different that provides real help to readers. Share little known facts, provide unique analysis, compile useful resources or create practical how-to guides. Valuable, original content helps earn links and social shares.
Follow a Logical Structure
Use an introduction, body and conclusion structure. Break content down into scannable sections with descriptive headers and subheadings. Use bullet points, numbered lists, bold text, images and examples to make content more scannable and digestible. Logical structure improves on-page SEO.
Include Semantic Keywords
Work primary and secondary keywords into copy naturally without overstuffing. Incorporate relevant synonyms, related phrases and semantic matches as well. This shows search engines the overall topic focus while using variations searchers may use.
Optimize Page Elements
Follow SEO best practices for optimizing title tags, meta descriptions, image alt text, internal links and schema markup. These provide additional keyword opportunities and signals to search bots about relevancy.
Embed Visual Media
Relevant images, infographics, charts, videos and other visual elements make content more engaging and easier to consume. They also offer additional surfaces for embedding keywords and descriptive text. Plus, visuals tend to boost social sharing.
Link to High-Quality Sources
Link out to authoritative sources to show trustworthiness. When possible, obtain high-value backlinks by creating resources lists, statistics articles or other “link bait” content assets other sites will want to link to.
Don’t just publish and abandon content. Actively promote new posts and pages through social media, email newsletters, submit to aggregators, outreach to influencers and other promotion channels. Amplify reach to build organic search traffic.
Make Content Scannable
Optimize content for both readers and search bots. Use descriptive headers, short paragraphs, lists, highlights and other elements to make text easy to scan. Scannable content ranks better because it better meets readers’ needs.
Refresh Older Content
Add new data, links, images, examples and text to existing content over time to keep it fresh. This helps maintain rankings and gives search engines new pages to crawl. Even minor tweaks annually can boost older content.
Analyze and Iterate
Track keyword rankings and organic traffic in Google Analytics. See what topics and styles perform best and double down on those in future content. Continually refine your approach based on hard data.
Google’s updates have put greater emphasis on crafting high-quality content that offers true value to readers rather than just chasing keywords. But executing the tactics above, you can publish content that satisfies both audiences and search engines. Focus on substance, structure, promotion and optimization.